How To Make PPC Work For Affiliate Marketing
December 5, 2009
As mentioned earlier, PPC stands for pay-per-click. PPC is an effective option for affiliate promotion, if it is done correctly. You should be aware of the word ‘pay’ in PPC. You will be required to pay for every click you receive on your link, and if you don’t pay close attention, your PPC costs can become astronomical!
PPC doesn’t always work for affiliate marketing. First, you must be aware of the rules at the site where you are getting your PPC. For instance, Google has rules about promoting affiliate programs with Google AdWords PPC program.
Google does permit affiliate links in their AdWords, but they will only display one affiliate ad per search query, and this includes that of the parent company. They also will not allow links to replicated affiliate websites.
So, what you must consider here is that since there are other affiliates selling the same product you are selling, the chances of your ad actually being seen and clicked on are very slim. Second, if you have a replicated website for your affiliate programs, your ad won’t show at all.
You must get more creative if you hope to profit from your affiliate programs using PPC. First, don’t use an affiliate link. Use your own link for your own domain, and send the visitor to your website first. You should also have them pass through a squeeze page first to collect their name and email address!
Start small with your PPC campaigns. Do your keyword research, and set yourself a budget. Work within that budget to test different ads. Also, avoid using long affiliate links. These links are obvious to people, and many people avoid them. Again, people do not like to be sold to.
Instead of using PPC to sell a product, use PPC to get qualified leads and to build a list. You will find that this is a much more economical and effective use of ppc in the long run. It may take just a little longer to make the sale, but if you are patient, you will earn more money than you would have otherwise.
Even if you use a PPC company that does allow the use of replicated websites, or will show more than one affiliate ad at a time, where your ad does have more potential for being seen and clicked, it is important that you drive your PPC traffic to the right place.
Again, the squeeze page is essential, as this will help you build a quality list of qualified leads. Many successful marketers use PPC for this purpose and this purpose only. If you drive the traffic straight from the PPC ad to the affiliate link, you won’t have any way to contact that visitor in the future.
Further more, you will most likely be driving the visitor to a sales page that may or may not convert the visitor. It is better to bring the visitor to your site and prep them for the sale. By the time they click on your affiliate link, they should have their credit card in hand, ready to make a purchase. This typically won’t happen if they are going from Google Search to your affiliate sales page.
The majority of buyers do not start out with the intention to buy. This is especially true on the Internet. On the Internet, where everything is free (according to many people), what buyers are looking for is free information or help.
If you can provide these people with the free information that they are looking for, or free tools that help them with their problem, you’ve won half the battle. Now, you are building a relationship, and you will profit greatly from that relationship over time.
When setting up a PPC campaign, become the customer in your mind. What does the customer want or need? How can you provide them with this free of charge in order to build a relationship? At what point is the customer primed to buy?
Only you can answer these questions, based on your niche, but in answer to the last question, you can bet that in most cases, the customer is not ready to buy when they click on your PPC link! You’ve got to get them into your process, and groom them for the sale.
Affiliate marketing isn’t just a question of signing up and then using PPC to sell the product, no matter what you’ve read elsewhere. Again, it’s about building a relationship with your future customers, so that they become life long customers.
Kurt Naulaerts
http://www.articlesbase.com/business-opportunities-articles/how-to-make-ppc-work-for-affiliate-marketing-54101.html
Pay Per Click Guide – Cheap PPC Training – Step 5
December 3, 2009
http://www.MLM-Advantage.com
pay per click Guide – Cheap ppc Training – Step 5
More on the keywork research tool and how to choose the right keywords and keyword phrases to keep your ads inexpensive.
Duration : 0:9:12
Ppc Advertising
November 26, 2009
ppc stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
·Pay per placement
·Pay per performance
·Pay per ranking
·Pay per position
·Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the ‘landing pages’ for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:
·Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.
·Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
·Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.
·Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
·Discount offers
·Testimonials
·Celebrity/famous endorsers
·Money-back guarantees
·Free trials or sample offers
·Freebies
·Reverse psychology
·Major benefits (“Lose weight”)
·Direct instructions (“Click here”)
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.
John Ugoshowa
http://www.articlesbase.com/ecommerce-articles/ppc-advertising-74160.html
Using a Windows Mobile 5/6 PPC Device as a Modem for Mac OSX 10.6 via Bluetooth PAN Tutorial
November 26, 2009
Bluetooth PAN is an easy way to Share an Internet connection between your Windows Mobile ppc device and Mac. The tutorial is made on Finnish version of OSX 10.6.1 Snow Leopard, but can be applied to 10.5 Leopard also.
This video is originally filmed in 720p and then re-encoded to 576p, encoded in MOV+ACC, but since all of my uploading attempts failed (and wasted 11 hours of constant upload on full 512kbps speed) I’ll try uploading it again through a bulk-uploader to see if it works…
1. Turn on both device’s (both Mac and PPC) Bluetooth-radios
2. Pair-up Devices
3. Start the Internet Sharing Application
4. Form a PAN-connection to your PPC
Duration : 0:6:24
Targeting PPC Ads to Generate Higher ROI
November 18, 2009
How can you attract online searchers to choose your ad among the many other ads on a particular web page? How can you be sure that if ever a searcher clicks on your ad, he or she will be converted as customer? The key is the ad itself. If you create an ad that speaks of what you actually offer and presents it in an attractive way, there is a higher chance for it to be clicked; thereby, giving your website an equally higher chance to be visited.
So how do you actually create a targeted PPC ad like this? There are three factors to consider in making an effective and attractive ad that seduces online users. These factors determine the rate by which your ad will be clicked, the percentage that your site will be visited and the rate at which these visitors will be converted to customers. The three factors are:
• Headline and Title of the PPC Ad;
• ppc Ad Description; and
• PPC Ad’s Landing Pages.
Headline and Title of the Ad
Remember that the internet world holds a tough competition among online business owners and advertisers. To make your PPC ad more attractive, more relevant and more visible, you should start with the headline and the title. The headline and the title of your ad must be targeted. Avoid general terms that don’t appear interesting or specific.
What should be included in the headline and the title of your PPC ad? The headline and the title should contain specific information about the products or services that you offer. Make it interesting enough to catch the attention of the online searchers. If your ad is not good enough, do you think it will be chosen among many other ads? You should include specific and relevant information on the title and the headline, as well.
Description of the Ad
Your ad should maintain its attractiveness all throughout the description. If the ad headline and title need to be targeted; so is the description. If you have already enticed the online users through your ad’s title and headline, continue to attract them through your ad’s description. If you have special offers on your products and services, include it in the ad’s description.
Ad’s Landing Page
What is considered as the ad’s landing page? The landing page is the page that online searchers get to upon clicking on your PPC ad. The landing page should contain the product or the service that the searcher is actually looking for. If your ad promotes a hotel, the searcher should actually find information about the hotel on the ad’s landing page.
To make your PPC ad work for you and your online business, remember to target the ad’s headline, title, description and landing page. Do this and soon you will have an ad that gives you a better sales and higher return on investment.
Monica Corral-lorica
http://www.articlesbase.com/online-promotion-articles/targeting-ppc-ads-to-generate-higher-roi-109750.html