Escape Velocity Provides ROI for Process Manufacturers
September 30, 2009
Process Manufacturing describes a manufacturing process whereby materials are blended, cooked, or mixed as opposed to assembled from discrete units. Some needs common to process manufacturing industries are:
• Formulas (or recipes) are ratios, not static bills of material
• Split bill of material: several products can share one formula, yet have different packaging
• Flexibility with units of measure
• Stringent quality control, with recall ability
• Lot grading / attribute tracking and calculation
According to Escape Velocity Systems (www.evs-sw.com) process (formula based) manufacturing differs greatly from discrete manufacturing. There are two basic categories of manufacturing software, discrete and process. Discrete manufacturing systems are generally designed around a bill of material containing whole, or discrete quantities of materials such as 1 axle, 2 tires, etc. Process manufacturing systems are driven by formulas such as 90% water, 5% flavoring, etc. Process manufacturers usually blend or mix materials rather than cutting, shaping, or assembling hard goods. Hybrid manufacturers combine process and discrete components. A good example would be a cosmetic company that mixes a batch of lip stick bulk and fills the bulk into a base container (process manufacturing), then assembles this into a finished product with a packaging and label bill of material (discrete manufacturing).
Few technology solutions are available in the process manufacturing arena; even fewer focus on ROI (return-on-investment.) EVS suggests enterprise software should power businesses towards a Lean enterprise and that powerful technology drives long term ROI with customizable and flexible software.
Escape Velocity Systems (EVS) was formed in 2001 to combine specific industry knowledge related to process manufacturing, distribution, and ERP implementations with cutting edge software development. The company focus is to create tools that enable mid-market enterprises to achieve their goals, focusing on lean processes and ROI. According to President Evan Garber, “We realize that good ERP software is the hub of information in any process manufacturing enterprise. Timely, reliable, and centralized data are non-negotiable elements for businesses competing in the 21st century.”
The term escape velocity refers to the speed that is necessary for an object to overcome gravity and soar into space. EVS provides direct applications for businesses looking for a catalyst, not just a software package. Process manufacturers require the best software solution coupled with industry experience that will accelerate the velocity with which they race towards their goals. The gravity of status-quo opposes aggressive, cutting edge organizations as they strive towards high quality and short lead time delivery while reducing inventories and operating costs.
Thomas Cutler
http://www.articlesbase.com/technology-articles/escape-velocity-provides-roi-for-process-manufacturers-140265.html
PPC Management Starts with A Great Keyword List
September 30, 2009
Your keyword lists are the root of a good PPC campaign. You
should properly research and source quality keywords. Create a
good long list. Go deep and go wide, by this I mean investigate
every avenue and every avenue off every avenue etc.
Here’s a quick example of how to expand your lists by
investigating related avenues. In this example I’ll use mortgage
as the base keyword.
Mortgage is a very competitive keyword on the Net simply because
the commissions are so high. So how do you break into the market
without paying over the odds?
Create your first list and think of different ways your prospect
could interpret mortgage e.g. buy house, bad credit mortgage,
best loan, house purchase finance, no status loan, home finance,
etc. This really is only slightly removed from the base keyword,
you should dig deeper still.
Next try expanding into types of mortgage – flexible, interest
only etc. take these and mix them up with your first list, as
you do this you’ll find avenues of keyword groups present
themselves from single keywords e.g. interest only house loan,
flexible home finance etc.
You could create an Ad group focused entirely on mortgage
company names take that further still and add a .com to the name
or a co.uk or your own country extension e.g.
www.somemortgagecompany.com.au It doesn’t matter if this domain
doesn’t exist, people type things like this into a search engine
so it’s possible you can pick up low cost traffic with these
keywords.
Avoid the general keywords and dig a little deeper to expand on
related terms or, here’s a good one, rephrase those terms e.g.
turn cheap mortgage around and use mortgage cheap too. Put
yourself in your prospects shoes. What would they search for?
How would they type it into Google? People don’t always type a
search phrase in a logical order.
For some quick avenues to explore check out these keyword
goldmines -
Plurals, domain names, serial numbers, product numbers, spelling
errors, no spaces between the phrase words e.g. buywidget. Add
..com or .net or .info etc, company names, company domain names,
domain names and variations e.g. mydomain.com www.mydomain etc.
Add superlatives e.g. best, cheap, cheapest, best buy.
Competition site names, foreign words, US or UK spelling,
product names, typo’s, hyphens instead of spaces.
Be sure to separate out all these keywords in to different
lists. You should be setting up different Ad groups for each.
It’s important to not just drop them all into one campaign
together. Instead place all the typos in one Ad group all the
plurals in another and so on. This will make for easietr
targeting of your ad writing depending on your Ad groups
keywords. Plus tracking results will be simpler.
Another great source for keywords are your site Log files
trhey’ll tell you exactly what keyphrase has been used to find
your site by a visitor.
Search for your main keywords on the search engines and see what
related terms pop up. Check the meta tags on your competitors
site. Check the copy on your competitors site.
Do you see were this is going. I trust that gives you an idea of
the power of going deep and wide on your keyword list building.
Remember this is the first building block on which to lay down
your ppc management.
Darren Yates
http://www.articlesbase.com/online-promotion-articles/ppc-management-starts-with-a-great-keyword-list-2137.html
PPC Advertising: How to Make your Business "click"
September 30, 2009
PPC stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the ‘landing pages’ for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to pay per click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:
· Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.
· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
· Widen your reach. ppc advertising provides additional traffic to your site, aside from the natural or “organic” search engines.
· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Freebies
· Reverse psychology
· Major benefits (“Lose weight”)
· Direct instructions (“Click here”)
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.
John Ugoshowa
http://www.articlesbase.com/internet-articles/ppc-advertising-how-to-make-your-business-quotclickquot-151918.html
Just One Click Away
September 30, 2009
Search engines are used every minute of the day, which means advertising your website with pay per click will greatly increase the advertising of your website.
By advertising your website with pay per click, you are helping to advertise your business in what is usually an inexpensive way that is growing larger and reaching more people everyday. You can also tailor your pay per click advertising to fit your business or company budget needs.
This is a plus for those of you who are starting out on a budget and want to stay away from paying a lot for advertising that may or may not be seen. By advertising your website with pay per click, your ad is surely going to be seen.
More advantages to advertising your website with PPC include the speed of advertising, the increase in traffic to your website, and the ability to research and compare data to see what works best for your website.
There are times, however, when advertising your website with PPC can prove to be costly. For example, it will cost you more to use competitive keywords than it will to use that are not as competitive. Finely tune your keyword strategies.
You have to make a full keyword research before you start your campaign. My opinion is that use keywords that has about 1000 Overture searches per month. This is your keyword demand. Another element is your keyword supply. Ideal situation would be that the supply is smaller than the demand.
This requires special keywords like miss spellings, typo errors or quotes. This are very effective and you can find software to dig them. With these kind of keywords your cost profit ratio will be healthy. Of course all used keywords must be related to your site topic.
Another very important issue is the question of landing page of your pay per click campaign. Again my opinion is that you should never use your home page as a landing page. Use page , which offers a gift to a clicker.
This way you can capture his attention right away and get his address for your autoresponder. Now you can send him messages during a long time and build a business connection with him.
You can find information on the Internet on this or you might want to consider consulting a professional. Also remember not to bite off more than you can chew. Start with one pay per click provider first, using ads you have tested, and then extend your campaign accordingly.
Make a firm decision about how much you can spend to pay per click campaign and remember to set the daily budget at search engine settings. That will save you from unhappy suprises.
Advertising your website with ppc can be a very quick, inexpensive way to get your website and business rolling. Drawbacks can always pop up, but if you educate and prepare yourself, you will be able to make the most out of advertising your website with pay per click.
Juhani Tontti
http://www.articlesbase.com/seo-articles/just-one-click-away-73826.html
Pay Per Click Advertising Works If You Do It Right
September 30, 2009
The fastest way to get your product or service out to the
marketplace is with a pay per click advertising campaign. In a
matter of minutes you can be on page one of some of the most
popular keywords relating to the theme of your website.
A pay per click advertising campaign is easy to start. You will
open an account and deposit some money as a starting balance
with the search engine company that you are advertising with. To
start you enter your site’s URL, title and description and bid
on relevant keywords. A site selling jewlery would bid on
keywords such as, “jewelry,” “gold jewelry,” “silver jewlery”
etc.
When someone searches for “jewlery” the details of your site
appear, in the form of a search result with the URL, title and
description you entered. If they then click on your listing,
your account is debited the amount you have bid on that keyword.
What makes this so effective is that someone who has searched
for your product is already qualified when they come to your
site, which is selling the product or service they are looking
for.
It is important that your keywords are relevant and link to the
page that contains information relating to that keyword.
Also be sure and only bid on keywords for the minimum bid amount
when you are first starting. Generally you can bid as low as .05
cents on lesser searched keywords. This strategy makes it more
affordable for you as you learn how to use pay per click
advertising more profitably. It will take you more keywords to
get the traffic you want, but it will cost you less.
An excellent source for information on pay per click advertising
is payperclicksearchengines.com. You can find out everything
from how to set up your own campaign to the top 10 pay per click
search engines to advertise with. You will find ideas and
articles on pay per click search engine advertising or pay per
click internet advertising as it is also called. Here’s that
website:
http://www.payperclicksearchengines.com
The key to pay per click advertising lies in choosing keywords
that people are searching for, but spending the least amount of
money doing it. This will take you some time to develop your own
list of keywords, but once you have done that you are off and
running.
Assuming you have a product or service that people will buy
there is no end to the amount of money you can make. You are
only limited by the amount of websites you want to build and the
time you want to spend managing your pay per click advertising
campaign.
The bottom line is this. Pay Per Click programs allow you to
compete with the big boys in your niche. A targeted advertising
campaigin is a very fast way to get on top of the search engines
without spending hours and hours optimizing your own website
with the search engines.
If you have a small amount of money to get started then there is
no reason not to use the pay per click strategy. As your website
becomes more profitable you can reinvest some of your profits
back into more advertising and more expensive keywords.
This is exciting. You are off and running with your own pay per
click advertising program and making sales that your competition
isn’t because you have mastered this targeted advertising
medium
Jeff Schuman
http://www.articlesbase.com/advertising-articles/pay-per-click-advertising-works-if-you-do-it-right-254.html